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Technology decisions for founders and boards

Written for the decisions that are expensive to unwind: what to build, who to trust with it, what it should cost, and what the board needs to see. Start with the current guides below. The rest of the archive, 74 pieces written over the years, is kept for reference rather than promoted.

By subject

A shorter way into the archive: the pieces worth reading first in each area of the work.

The full archive

Nothing has been deleted. Every one of the 74 articles published since 2021 is still there, listed by year. Older pieces are kept as written and reflect the market at the time.

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