Case studies
Engagements I ran, and what changed.
These are engagements delivered as an operator inside the business — on the leadership team, accountable to the board — not reports written from the outside. Clients are described by sector because the engagement records are confidential, and every figure below is one those records state.
All case studies
Financial services
Technology as the competitive lever in a slow-moving sector
Recovery Time Objectives cut by 50%
A professional services provider supporting the majority of large UK IFAs, in a sector that was slow to follow technology trends. Technology was used as an accelerator for change, not simply an enabler, with operational processes redefined around it.
- Role
- IT and Operations Director, reporting to the executive board
- When
- Multi-year engagement, delivered as an executive on the leadership team
Digital marketing
Scaling a search platform from 250,000 to 5 million keywords
Keyword monitoring scaled 1900% in five months
A young agency challenging larger, established media agencies. The industry still managed search engine marketing keywords largely by hand — the opportunity was to automate it and let one person manage far more than was thought possible.
- Role
- Technology lead — building the team and re-architecting the platform
- When
- Early-career engagement, in the first generation of paid search platforms
E-commerce start-up
Standing up a team and a product from nothing
Team, stack and product concept built from a standing start
A start-up subsidiary with a single product concept: a website in a box that stationery resellers could buy to create their own online portals, linked back to the parent company's stock control system so resellers were restocked automatically.
- Role
- Brought in to establish the team and the technology stack
- When
- Early-career engagement, during the first dotcom wave
Next step
Recognise your own situation in one of these?
If any of this looks like the position you are in, a short conversation is usually enough to work out whether I can help and how.